How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Since 1999, Pantone has been selecting a color that will characterize the culture of the year ahead. “We wanted to highlight to our audience how what is taking place in our global culture is expressed ...

Pantone has unveiled its 2026 color of year: Cloud Dancer (11-4201). “A symbol of calming influence in a society rediscovering the value of quiet reflection” — that’s how the company describes the ...

For many years, before the COVID-19 pandemic and the social media-ification of trend forecasting—and trends in general—Pantone had a firm grasp on the design world with its annual christening of the ...

When “Cloud Dancer” was first announced as the Pantone Color of the Year for 2026, there was more than one complaint. Online critics felt the slightly off-white shade was politically tone-deaf at best ...

In 2026, consumers will be wearing white even after Labor Day. At least, that’s the bet Pantone is making with its color of the year, cloud dancer, a soft white. This year, alongside hues of brown (as ...

Pantone has chosen its 2026 Color of the Year, and depending on how you look at it, it could be colorless — or the reflection of every color. The "color?" White. Cloud Dancer (PANTONE 11-4201) to be ...