This year, about 45 percent of the revenues at Big Blue will come from software. But IBM wants to push this up to half of ...

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

A2: The highly paid jobs after MBA in business analytics are data scientist, business intelligence analyst and analytics ...

Cashew Research uses AI to automate the market research process while still collecting real-world data from humans.

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

The network is giving Kalshi, a volatile and easily gamed prediction market, authority it once reserved for actual polling.

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

IBM Ventures, led by Emily Fontaine, is actively investing its $500 million fund in AI and quantum computing startups, prioritizing B2B companies that align with IBM's client base. The company acts as ...

See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable ...

That number gets even higher for the marketing industry. By one measure, 61 percent of creative and marketing professionals use AI for their work, including analytics, content creation, strategy, and ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...