“While the industry has recognized the need to shift away from served impressions to a metric that provides more meaning in the digital landscape, we are now faced with the challenge of raising ...

All of your questions on Instagram campaign analysis are answered here! To understand the success of your Instagram campaigns you need to know what metrics matter and how to measure each of them.

TRAVERSE CITY — InterQuilten moved from Interlochen to Traverse City in April of 2019. Now the craft store is looking to move up the list of the fifth annual ByAnnie.com’s Local Quilt Shop Contest, an ...

PLUM ISLAND — A noble title for an extremely high tide, a “king tide” might not be a scientific term, but the twice-yearly phenomenon is getting the attention of climatologists, geologists and ...

Continuing its campaign to educate the industry about the new digital advertising viewability standards, Making Measurement Make Sense (3MS) today launched a new PSA video contest, inviting ...