For your business to continue growing, you need to keep adding to your client portfolio. To do so, you must be able to sell your business and communicate what you can do for prospective clients. One ...

NOTE: This post was co-authored with the SUNY New Paltz students in PSY 307 (1) of Spring 2018 (in particular, Zachary Ertrachter, Mariah Griffin, and Gianna Petrera). A solid psychology education ...

Writing proposals is one of the toughest parts of the thought-leadership business model. You’ve listened to your client, taken notes, and uncovered their pain points. Now you have to translate that ...