Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, today launched AdvantEdge™ a next-gen, holistic ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

-- New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...