Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and North America amid rising global demand for measurable digital growth ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, today launched AdvantEdge™ a next-gen, holistic ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

ThinkAnalytics, a global provider of AI-powered data analytics for TV and streaming, today named James Shears senior vice ...

As an American ad tech CEO working for a UK-founded company, I’ve heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven ...

-- New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...