The SWOT analysis has long been the backbone of strategic planning since Stanford management professor Albert Humphrey developed it as part of a research project in the 1960s. He proposed it as a way ...

A SWOT analysis is a tool that businesses can use to determine their strengths, weaknesses, opportunities and threats. Financial institutions can particularly benefit from a SWOT analysis because it ...

We all roll our eyes at the mention of a SWOT (Strengths, Opportunities, Weaknesses, and Threats) analysis. But SWOT is such a great way of organizing your group’s thoughts around what’s going well, ...

What if there was an analysis tool that helped to shine a spotlight on all the critical aspects of a company’s situation so that an intelligent, focused direct mail program can be developed? There is: ...