SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. In short, ...

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch ...

Rick Santorum speaking at CPAC FL in Orlando, Florida. Google “Santorum” and you won’t find his campaign website. What you’ll find is a controversial website created by columnist Dan Savage called ...

Why is search engine marketing defined by diametric opposition? It seems like for every question there are two extreme answers. And these polar opposite viewpoints are held with a tremendous amount of ...

Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, ...

The creation of original web content is one of the main building blocks of search engine optimization and gaining rankings for different search terms. Targeting long tail terms is writing for specific ...

There’s no permanent, one-size-fits-all solution to optimizing your marketing for search. Tactics shift, algorithms update, and trends in content marketing mean companies have to constantly stay on ...

It’s just too much to handle alone, especially when in-house staffs have additional job responsibilities besides SEO/SEM. Heaven help you if you’ve got a new-hire; it’s going to take three to six ...

Search Engine Optimization (SEO) is a valuable tool for businesses and individuals. It is the process of optimizing the visibility of a web page or website in a search engine. Specifically, SEO ...

With ad-blocking the current hot topic in marketing and even general media, there is one event that is immune to ad blocking: the Super Bowl. For many non-football fans, the collections of expensive ...