The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...
"The defining theme for 2026 is 'smart stability,'" said CMA Co-Founder Kathryn Rose. "Channel marketers are not pulling back. They are getting more selective. With flat budgets and more pressure to ...
While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...
One thing that’s clear every year from the CRN Partner Program Guide: IT vendors have a lot to offer their channel partners in terms of incentives, financial assistance, technical training and support ...
Learn how B2B channel partnerships work, the role they can play in helping to drive growth and how you can use them to expand your reach and drive sales. Trust – it’s the daily buzzword in B2B ...
B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...
Henry McIntosh is founder of Twenty One Twelve Marketing - specialists in ideal client acquisition for tech, SaaS and financial firms. Sometimes, these declarations are the product of naivety; other ...
The Alliance of Channel Women (ACW), a nonprofit dedicated to accelerating the growth of female leaders in the indirect ...
B2B marketers reach their customers through different channels, and if these channels start competing with each other instead of working together, it creates a conflict. One channel trying to undercut ...
In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback