In B2B sales, professionals that are a level or two down from the C-Suite are often influencers. Executives rely heavily on their team to perform the research and do the legwork to find the solutions ...
What do an international pop group, the creator of “American Idol,” Cirque du Soleil and actor Clive Owen have in common? SAP. “Marketers in the B2B space have to realize one very simple and ...
The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...
In recent years, consumer expectations have shifted towards personalized buying journeys In recent years, consumer expectations have shifted towards personalized buying journeys. This shift includes ...
As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.
Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation ...
Social Media Sites Such as LinkedIn Gaining Importance Among Purchasers/Influencers in the Business-to-Business Decision Making Process (via PR Newswire) Latest Research Report From the University of ...
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...
The second in the Center for Exhibition Industry Research’s “Head of Marketing Insights” series, “Aligning Exhibit Sales for Success” takes a close look at the B2B exhibitor’s decision-making process, ...
Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. It’s time to debunk two B2B revenue growth myths. The first is ...
Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...
Making personal connections and showing a high awareness of customers' needs is not exclusive to B2C marketing. Businesses need their service providers to understand their specific needs and concerns, ...
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