Earlier this year, I launched a new agency, starting with a small team I brought over from my other agency. We intentionally chose to do things differently. The traditional agency model, where project ...

As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Yet, this ...

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...

Discover how partnerships handle decision making through consensus, democracy, or delegation, and the impact of business structure on these processes.

Agencies now have a streamlined way to test, measure and scale artificial intelligence in line with federal policy goals.